We spend a lot of time on facebook because we want to satisfy our entertainment needs, share interpersonal communication & self-expression as well as seeking different type of information as user basis.

Americans spend more than eight hours a month on facebook. Especially thanks to Daniel Hunt, David Atkin & Archana Krishnan, who research on this topic? From their research we know better than ever why we spend huge time & can't quit the habit. 

This study suggest that we use the social media site to pass our time when we feel loneliness, also want to satisfy  our "entertainment" needs  as well as to attract  us by providing an "interpersonal communication" and "self-expression," with each others, according to the report

The study, published in the Journal of Broadcasting & Electronic Media, suggests that this personality type determines how an individual uses their social media, how they interact, and sharing feelings with other. This is the reason for engaging their time on Facebook, which can fluctuate over time.

They conducted an online survey by 417 undergraduate students Researchers have found that five broad categories drive user to online activity:

interpersonal communication, information seeking, passing time, self-expression, and entertainment. The study led by Hunt, the goal was to see whether the same reasons drove people to spend time on Facebook. The study confirmed that, users want to except the information seeking sources, all other behavioral factors that drive time spend duration as well as online activity on Facebook, with entertainment opportunities and time passing facilities: this two reasons are the biggest drivers of Facebook activity.

The three Researchers Daniel Hunt, Archana Krishnan & David Atkin found that the entertainment motive was shown to be the most powerful indicator of how much time users use their time on Facebook. During the study, Facebook was most often used when subjects were feeling loneliness &  bored, opposed to creating  relationships with others.

This research was based on the uses & graftication theory, which state that the participants (or Facebook user) are not passive of using social media for their specific needs. In other words, if we got bored, we use the social media to be getting entertained and if we are looking for information, we interact with the social media to find what we needed on specific period of time. 

Do you like to grow a relationship with others or being connected with others? The answer would be, “Yes”. Do you like to fill your minds with entertaining something funny? The answer would be, “Yes”. Anyone likes to pass their time with something special or meaningful. Nobody is not to pass their time with pointless facts? 

A well defined communications theory stated by Neil Postman, who suggests that an increase in technology has caused us to use different types of multimedia & also make curious in behavior. He also said that most of   our daily news is passive or not seems live, which don’t have something to talk as well as not have  any meaningful action," This study conducted  in 1985, before the rise of Facebook, Twitter, or even  the Smartphone.

Hunt’s tried to find out how digital behaviors affects in society & also make this research more qualitative. But the fact is that he becomes wonder after getting the research result. Will Social media make   a “Brave New World” society? The answer is “Yes”. According to the research the other users say they aren't just bored when they using Facebook; they are bored with Facebook itself.

What is your opinion about Facebook habits and the constant need to get entertained? Do you think there has been an increase in your desire for amusement and information as well as huge time consumption -- and should we blame on Facebook usage?